P2P Rental Apps Market to Exceed USD 829.8 Billion by 2035

The Global P2P Rental Apps Market was valued at USD 22.1 billion in 2025 and is projected to reach USD 829.8 billion by 2035, growing at a CAGR of 43.7%. North America led the market with a 35.6% share in 2025, while the U.S. market reached USD 6.9 billion and is expected to grow at a 31.2% CAGR, supported by rising use of digital rental platforms, higher consumer preference for access-based ownership, and growing demand for short-term rentals across housing, vehicles, equipment, fashion, electronics, and household goods.

The market growth is supported by strong digital adoption and rising use of mobile-first services. In 2025, over 5.6 billion people used the internet worldwide, creating a large base for app-based rental platforms. Demand is increasing as consumers look for cost savings, flexible access, extra income from underused assets, and more sustainable consumption. Urban users, students, and small businesses are expected to drive continued use across accommodation, mobility, local services, and equipment-sharing rentals.

Key Takeaways

• The property rental segment dominated the market with 70.8% share, supported by rising demand for short-term accommodations and flexible rental solutions.

• Mobile apps remained the leading platform with 66.2% share, driven by convenience, real-time booking, and user-friendly interfaces.

• Individual consumers represented the largest end-use segment with 78.1% share, supported by growing preference for peer-to-peer rentals over traditional services.

• North America accounted for 35.6% share of the market, supported by strong urban rental demand and digital adoption.

• The U.S. P2P rental apps market was valued at USD 6.9 billion and is projected to grow at a CAGR of 31.2%.

Market Overview

The P2P rental apps market refers to digital platforms that allow individuals to rent assets such as homes, vehicles, tools, equipment, furniture, and other items directly from other users. The market is growing because consumers are becoming more comfortable with access-based use instead of full ownership. Higher living costs, urban lifestyles, smartphone use, and secure digital payments are supporting the demand for peer-to-peer rental services. Platforms such as home-sharing and car-sharing apps show how underused assets can be converted into income-generating resources.

The market is also supported by strong activity in the wider sharing economy. Airbnb reported continued growth in 2025, with higher bookings and stronger international demand across regions such as Asia Pacific and Latin America. Reuters reported that Airbnb’s Q2 2025 gross booking value reached USD 23.5 billion , rising 11% , while nights and seats booked increased 7% . Turo also reported that it closed 2024 with 3.5 million active guests, 140,000 active hosts, and 340,000 active vehicles, showing the growing scale of peer-to-peer car rental platforms.

By Rental Type: Property Rental

The property rental segment dominated the P2P Rental Apps Market with 70.8% share. This segment is supported by strong use of app-based platforms for short-term stays, vacation homes, shared rooms, serviced apartments, and flexible accommodation bookings. Property rentals remain the largest category because users can compare locations, prices, amenities, reviews, and booking terms in one digital journey.

Demand is also being shaped by the steady recovery of travel and the wider acceptance of peer-hosted accommodation. Airbnb reported that its nights and seats booked rose 10% in Q4 2025, while gross booking value grew 16% year over year, reflecting continued demand for digital booking models. This trend supports the strong role of property rentals in peer-to-peer rental platforms.

By Platform: Mobile Apps

Mobile apps remained the leading platform with 66.2% share. Their strong position is linked to real-time search, map-based discovery, instant booking, secure payments, in-app messaging, push notifications, and user reviews. For P2P rental platforms, mobile apps make the rental process faster because users can complete search, verification, payment, and booking management from one device.

The mobile-first trend is supported by high smartphone adoption. Pew Research Center reported in November 2025 that 91% of U.S. adults own a smartphone, while 98% own a cellphone of some kind. Airbnb also stated that app-booked nights increased 20% year over year in Q4 2025, showing the growing role of mobile usage in digital rental activity.

By End-Use: Individual Consumers

Individual consumers represented the largest end-use group with 78.1% share. This demand is driven by people renting homes, rooms, vehicles, tools, equipment, clothing, event items, and lifestyle products for short-term personal use. The segment benefits from affordability, convenience, and the ability to access assets without long-term ownership.

Consumer adoption is also supported by digital payments and higher comfort with online transactions. The World Bank has reported that more than two-thirds of adults worldwide were making or receiving digital payments by the end of 2021, which created a strong base for app-based rental transactions. This payment behaviour supports smoother booking, refunds, deposits, and service fee collection across P2P rental platforms.

By Regional Analysis: North America

North America captured 35.6% share of the P2P Rental Apps Market. The region benefits from mature digital booking behavior, high internet access, strong payment infrastructure, and broad acceptance of sharing-based services. Demand is visible across vacation rentals, mobility access, equipment sharing, and peer-based consumer services.

The regional market is further supported by a large base of app-ready consumers and established online transaction habits. Strong tourism activity, urban rental demand, and consumer preference for flexible access models continue to support platform growth across the U.S. and Canada. These factors make North America one of the most active markets for P2P rental apps.

Regional Impact Analysis

The U.S. P2P Rental Apps Market was valued at USD 6.9 billion and is expected to grow at a 31.2% CAGR in 2025. Growth is supported by strong smartphone ownership, large domestic travel demand, high digital payment usage, and consumer familiarity with rental platforms. The country remains a key market for property rentals, peer-based vehicle access, tools, equipment, and short-term lifestyle rentals.

The U.S. market is also supported by strong platform participation from both renters and asset owners. Reuters reported that the U.S. accounted for about 30% of Airbnb’s total bookings in Q1 2025, while global bookings reached 143.1 million during the quarter. This shows the country’s important role in digital rental demand, even as platform performance can vary with travel spending and economic conditions.

Key Market Segments

By Rental Type

• Property Rental

• Vehicle Rental

• Tools & Machinery

• Others

By Platform

• Mobile Apps

• Web-based Platform

By End-Use

• Individual Consumers

• Businesses & Organizations

By Regional

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East and Africa

Drivers Impact Analysis

Restraints Impact Analysis

Opportunities Impact Analysis

Challenges Impact Analysis

Recent Developments

• May 2026 – GoMore acquired Getaround’s European peer-to-peer carsharing platform, creating one of the largest P2P carsharing operators in Europe. The deal strengthens GoMore’s position across shared mobility, short-term vehicle access, and app-based rental services.

• February 2025 – Turo withdrew its planned U.S. IPO and later reduced its workforce by about 15%, equal to nearly 150 employees. The company reported about USD 958 million in 2024 revenue and continued to focus on safety, profitability, and long-term platform growth.

Report Scope